If there’s one thing that’s true for all online entrepreneurs–especially coaches–it’s this: Content is king.
And queen. And knights, jesters and peasants, too.
Content is the backbone of any online marketing strategy.
Basically, it’s everything.
Unfortunately, creating content can be a painstaking process. It can take hours (or days!) to string together a decent (let alone fantastic and audience-worthy) blog post, email series or webinar.
Worse, once we create our “brilliant” blog post or wow-inducing webinar, it often dies a slow, silent death right after.
Meaning? We put it out there once, excitedly, unabashedly, proudly–and never do anything with it ever again.
Even our best, most well thought-out content gets treated like an old prom dress. We love it all up for one big, glamorous night, and then toss it into the back of our closets never to be seen again.
And then? We get right back to the content creation grind. And then the cycle starts again. Insert a big ole’ face palm here!
Unfortunately, all of this means that eventually–no matter how much we love what we do and the content we create–the whole process starts to become a bore–and a chore.
It starts to feel like “just another task” to check off our list.
We feel like we’re fresh out of fresh ideas.
We wrack our brains–and nothing.
We feel like we’ve already said the same thing a million times before.
And frankly, we start to feel like maybe the whole “creating content” thing is just a big waste of time, money and energy. (Although truthfully we know it’s not–since it does work, when we work it.)
Don’t worry–we’ve all been there!
But there IS another way to “do” content.